With recruitment moving increasingly online, and the number of job boards steadily growing, the question for employers and job board hosts is no longer whether they should be online - but how to stand out?
In both the offline space and the ‘managed’ online space (for example, website and social media), companies work hard on building an employer brand that informs customers and candidates of their ethos.
Yet, when it comes to online recruitment, this carefully-built branding can be lost in the restrictive format of some job boards; even though they are exactly where it is needed the most. Job boards are the perfect environment for increasing candidate exposure to a company’s image, and these candidates are potentially a completely new audience. Therefore it is crucial to utilize your chosen board’s potential for communication.
Job boards using Madgex software can offer a wide range of job and employer benefits not found elsewhere. This does include increasing a listing’s prominence, as premium listings have been found to be some of the most successful ways of increasing visibility, views and applications for a job advert. But there are other features which help companies communicate their brand to potential candidates.
For starters, boards powered by Madgex can not only show a company’s logo, but provide employers with recruiter profiles. They make the company searchable, and provide another layer to a candidate’s search, while also summarizing company culture and what makes them different. These profiles can be managed by either the job board owner or employers.
Listings and profiles are able to display varying levels of visual branding too; from the company’s logo alone through to fully branded, HTML customization and even embedded video. With 60% of site visitors watching available video before reading any text, this can have a massive impact on a businesses’ ability to communicate the maximum of information in the least amount of space, while providing an easy opportunity for branding content.
Employers can even take this a step further, by creating a mini-site around their brand. Mini-sites are the most comprehensive approach; they not only allow for HTML customization but provide a separate space for a recruiting company, encompassing all of their vacancies plus a branded profile. They replace the standard profile and give candidates the feeling of being on a site dedicated to that particular business.
Depending on the client’s experience with CSS and HTML, the software can even allow for job listings that are designed from scratch - so as to distinguish an employer’s adverts and make them instantly recognizable.
Eye-catching banners are also possible, and can put an employer’s branded message on the top of a page, or even on the front page of the board, so that candidates see them immediately; taking them through links to branded vacancies or profiles and enhancing employer visibility at the same time.
In total, Madgex’s software offers over 25 different modes of customization, which allow companies to recruit, inform and personalize the whole process.
All of these are features under continual development, and are shaped by experience and customer feedback. Each one provides added value for employers, and attracts advertisers to boards.